merchandise

Setting is critical to a successful series, make sure your places and organizations feel real enough to have their own merchandise (merch). *Some affiliate links below*

I didn’t watch Gilmore Girls but a while ago I saw this story about the coffee shop featured on the show popping up around the country. It allowed fans to grab a cup of free coffee and in some locations they get a sleeve branded with ‘Lukes Coffee’ to remember the experience. They were mobbed and it was a huge promotional success.

This is the level of fan passion and engagement you should strive for when creating a business or setting in your series.